Harris Teeter Eyes the Old Players Club Site in Palm Coast

Palm Coast Growth & Development

A former country club that's sat quiet for about 20 years could soon become a grocery store, a gas station, and a small organic cafe, as long as a few final steps go through.

Harris Teeter is under contract to buy the old Players Club property near European Village. The plan is an 81,000-square-foot shopping center with a 65,000-square-foot grocery store, a 10-pump gas station, and a 6,000-square-foot organic cafe run by a separate company. The deal isn't closed yet, and the site plan hasn't been submitted.

Picture the corner of Palm Coast Parkway and Palm Harbor Drive, where the grocery store and gas station would sit. A traffic analysis from the engineering firm Kimley Horn projects about 4,800 extra trips a day from the commercial development. Roughly 30 percent of morning gas-station customers would also stop at the grocery store, and that jumps to 39 percent in the afternoon. That kind of overlap is exactly why store planners like putting fuel next to groceries.

The odds that a tree that size survives being moved are very low.

The land has a backstory too. Coastal Cloud paid $2.5 million for it in 2020, which works out to roughly $187,000 an acre. The grounds went from tennis courts and a swimming pool to overgrown neglect before the site was cleared in 2016, and now joggers and dog-walkers use the shade under the old trees. City planners pushed the project to preserve most of the larger trees, many of them tagged with ribbons, and suggested the developer study how the Publix in the Hammock protects its trees.

For buyers and sellers, the zoning detail matters most. The land is already zoned commercial, so Harris Teeter would mostly need site-plan approval rather than a fight over rezoning. A grocery anchor close to home can make a neighborhood easier to live in and easier to sell into. But a busier Palm Coast Parkway also changes what a home is worth to certain buyers, so if you're looking at houses nearby, drive the street at rush hour before you fall in love with the porch.

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Original reporting: FlaglerLive, “Harris Teeter In Contract to Buy Old Players Club Near European Village for Grocery Market and Gas Station - FlaglerLive”.